White & Case : Building Brand Awareness for a Highly Acclaimed Documentary

CLIENT
White & Case, an international leading law firm, sponsored the online development of a notable documentary, All Rise. The film reports on the journey of nine passionate international law students chosen to debate hot-topic issues in the world’s largest simulated court competition.

TASK
Develop social media channels and a responsive website to foster awareness and host engaging content. Leading up to the film’s release.

SOLUTION
Creating social media accounts on Facebook, Twitter and Youtube, 5Line hosted original trailers and background profiles on the Jessup participants. These social channels were later added to the newly designed All Rise website, which prominently displayed award nominations from various film festivals. Promotional materials such as banners, flyers and sign-up forms were also designed for screening events. Whether online or offline, a consistent storyline was extended to all brand touchpoints with the use of vivid colors and formats.