Fox Studios: Illustrating Diversity Efforts for Fox Audience Strategy
An American broadcasting television network, Fox continues to produce hundreds of distinct shows that span generations and induce cultural trends.
Showcase Fox’s diversity initiatives in the recent years across all of their platforms.
Coinciding the launch of three websites with the network’s fall premiere lineup, 5Line was under tight deadlines, yet managed to keep the client’s vision in mind. Working in tandem with remote teams and keeping brand guidelines at the forefront, 5Line ensured each website was designed with efficiency and exceeded the client’s expectations. Seamlessly weaving developmental specifications into the overall concept and launch, each site illuminated Fox’s drive to spread its diversity message across its many partnerships.
White & Case : Building Brand Awareness for a Highly Acclaimed Documentary
White & Case, an international leading law firm, sponsored the online development of a notable documentary, All Rise. The film reports on the journey of nine passionate international law students chosen to debate hot-topic issues in the world’s largest simulated court competition.
Develop social media channels and a responsive website to foster awareness and host engaging content. Leading up to the film’s release.
Creating social media accounts on Facebook, Twitter and Youtube, 5Line hosted original trailers and background profiles on the Jessup participants. These social channels were later added to the newly designed All Rise website, which prominently displayed award nominations from various film festivals. Promotional materials such as banners, flyers and sign-up forms were also designed for screening events. Whether online or offline, a consistent storyline was extended to all brand touchpoints with the use of vivid colors and formats.